R/GA (Experience Design) Transcription
Introduction
Nike 1:1
Future of Retail
0:00 / 2:43

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About

R/GA is a leading interactive agency, with roots in computer-assisted filmmaking as a digital studio that combined print, television commercials, and feature film works. The company continues to highly value design and is dedicated to creating innovative, useful digital solutions.

“So it's much less a model of the agency model. You get a request for a proposal, you answer the proposal, you go away and do amazing work and bring it back to them. It's less like that than than ever. What we're doing is working together with our clients on campus. It's not coming back and delivering the goods. It's about creating the goods together.”

- Colleen Miller
“One of the things that gives us at R/GA an advantage is the ability to look at the work across all the categories we work for. So somebody that's sitting next to me might be working for a different client at Nike altogether. And that gives us the ability to basically have a bird’s-eye view of all the things that are going on at Nike. So we're not siloed and structured by the the category that we're working in.”

- Colleen Miller
EXTENDED EXCERPTS

"A lot of people are using online sites to purchase things, and when we develop our work— especially the web work—we make sure that they have a good understanding of the product that they're going to buy. It's not just about buying, especially when it comes to shoes and apparel, it's about making sure they have a good understanding of what it is they're buying before they buy it.Things like having sizing tools to eliminate the need for returns, and even just the knowledge in the upfront way that we present product; in a way that talks the language of the consumers who are buying it." - Colleen Miller

"As a woman, I find it the most difficult to make the balance feel right between home and work. I'm the only mom here in a studio of 86 people. I'm the only mom. And why is that? I'm not really sure. It's a challenge because I want to be a good mom, and I want to be a good designer. And sometimes I need to put in more hours than my family can accommodate, and sometimes I need to be home when my teams at work need me. Those are really big challenges. I try my best to overcome them by making my guidelines straight and narrow, and being good about letting people know where I need to be, when. And making sure I can pick the work back up later, and making sure I'm there for my daughter when she needs me." - Colleen Miller

This interview was conducted by Robbie Sebullen -

meet the team.

R/GA Portland works primarily with Nike, some of their most notable work being under the Nike+ brand platform:

Nike+ FuelBand,

Nike+ GPS,

Nike+ FuelFest

Find R/GA Portland on the web:

https://www.rga.com/offices/portland

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